How to Promote Your Music Independently in 2022

It should go without saying, but first and foremost, making great music should be your primary focus. You can follow all of this advice to the letter, but if your track, EP or album isn’t well written, tightly packed and professionally produced, you’ll run into the first hurdle. .Live Music Shows in Dehradun ,

Now that it’s over, let’s take a look at the best ways to freely promote your music in the modern music landscape.

  1. Sign Up for Artist Services

So if you’re into music, signing up is a no brainer.
These Services will allow you to access a variety of features and benefits within the Platform, which are exclusively reserved for artists who access and release music on the Platform.
So for example, signing up for Spotify for Artists lets you add a profile image, submit music to Spotify playlists (more on that!), edit your Spotify artist bio, view streaming analytics, and more. , and many more. , and many more. , and many more. And access artist photos from Spotify.
But it’s not just Spotify that serves the needs of artists. There’s also Apple Music for artists, Amazon Music for artists, Deezer for creators, and YouTube for artists – so if you haven’t signed up yet, sign up!

  1. Build a Website and Mailing List

It’s important to build a slick, professional website as the basis of your online presence, but perhaps even more important is building a large and dedicated mailing list.

Your website should clearly include links to your music, bios, images and tour dates, but be sure to also include a mailing list sign up form. Email marketing provides direct access to the inboxes of the people who are most likely to engage with your music.
If a fan gives you their email address, it means they want to hear from you, and a message directly to their inbox about your latest release . May be restricted by limited access.

  1. Develop an Attractive Social Presence

Developing and maintaining a consistent, interesting and engaging presence on less obvious platforms like Instagram, Twitter, TikTok, Facebook and even Snapchat is essential. Also, try to keep your profile handle consistent to make things easier for people who find you online.

There is a lot of advice out there on how to manage your social channels, and things are constantly changing on every platform. Check out some of these helpful resources for more information on how to run and get the most out of your social media presence.

  1. Get Playlists

You can’t ignore streaming and playlists. Playlists across Spotify, Apple Music, Deezer and other platforms claim billions of streams to reach hundreds of millions of listeners worldwide. Adding your track to a popular playlist can help you rack up thousands of streams. It is not only huge awareness but also earning royalty in your pocket.
While putting your music on a curated playlist is great for awareness and credibility, being placed on an algorithmic playlist like Discover Weekly can make a big difference in your stream count. So it’s worth celebrating all the possibilities.

  1. Get Press and Blog Coverage

If your music is featured by music publications, whether it’s mainstream magazines or niche blogs and webzines, those placements can help provide the publicity and credibility to take your music career to a level.
Hiring a professional PR executive to handle your campaign is usually the best way to get great coverage. But this is not always economical or feasible for a new artist with a limited budget.

  1. Music Videos

When it comes to creating videos for your latest release, don’t be afraid to think outside the box. Think videos of acts like OK Go and Childish Gambino that have gained traction online. He had something unique and intriguing about it, whether it was a deeply underlying message or a quirky theme.

  1. Surround Yourself With a Strong Team

You may prefer the lone wolf approach to promoting your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music, all working in your best interest, that means your chances of success will increase.

If you can put together a team of friends who will help you out for free, or for the ultimate cut in earnings – great! But sometimes, you’ll need to enlist the services of professionals to help you gain an edge in the competitive music market.

  1. Know your audience and focus on your niche

Where and to whom you market your music can make a big difference. Rich musical subcultures exist in all corners of the world, some vast and vast, some small and dedicated.

It may sound obvious (and it should be) but if you’re a metal band, play metal venues, join a metal community, and win metal fans. If you are a rapper, find rap venues, join rap communities and win rap fans. And so on.

  1. Play Live Often and Make an Impact

Obviously this is a bit more difficult in the post-COVID-19 era, but gigs and tours provide an invaluable way to connect with fans. Book on nearby venues, play great sets for local music fans and you’ll quickly develop a strong, new fan base. But remember, you have to remind them, so be memorable.
Once you’ve built up a local following, you can hit the road, driving the new music scene from city to country or country to country. If this sounds too easy and simple – that’s because it is. Traveling night after night and playing gigs is tough work, but if you have a killer live show, the rewards will speak for themselves.

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